market penetration/share

market penetration/share
Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades. Bloomberg Financial Dictionary

Financial and business terms. 2012.

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  • market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

  • Market penetration — is one of the four growth strategies of the Product Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors… …   Wikipedia

  • Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

  • penetration pricing — /penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun the practice of pricing a product low enough to achieve market penetration ● Penetration pricing is helping us acquire a bigger market share at the expense of short term profits …   Marketing dictionary in english

  • market — {{Roman}}I.{{/Roman}} noun 1 place where people go to buy and sell things ADJECTIVE ▪ open air, outdoor, street ▪ covered, indoor (both esp. BrE) ▪ cattle, fruit and vegetabl …   Collocations dictionary

  • penetration pricing —  Marketing strategy of initially setting a low price to gain market share with the goal of raising prices once one’s product is the established leader in the market.  ► “ It is shown that when there is repeat purchases the forward looking firm… …   American business jargon

  • penetration — /pen i tray sheuhn/, n. 1. the act or power of penetrating. 2. mental acuteness, discernment, or insight: a scholar of rare penetration. 3. the obtaining of a share of a market for some commodity or service. 4. the extension, usually peaceful, of …   Universalium

  • Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

  • penetration — pen•e•tra•tion [[t]ˌpɛn ɪˈtreɪ ʃən[/t]] n. 1) the act or power of penetrating 2) mental acuteness; discernment 3) bus the obtaining of a share of a market for some commodity or service 4) the extension of influence into the affairs of another… …   From formal English to slang

  • Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… …   Wikipedia

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